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Your team is in the room and you are conducting a brainstorming exercise.

Here are the 4 conditions that you must now enforce.


  •  No criticism. Do not break the creative dynamic of the group by killing the ideas of other participants. All ideas are good to take.
  • No constraint. No idea is a priori bad or impossible to implement. Remember that if you self-censor now, your idea will not be captured and therefore will not have a chance to be properly assessed later.
  • Aim for quantity rather than quality. The team will sort it out at a later stage.

and the one that is often forgotten:


  • Build from the ideas of others. This requires a little practicing from the group and the facilitator. Re-read the ideas already exposed, look for others, similar, different, opposite, further detail when formulations are too vague.